Case Study: Lakeshore Beverage makes frontline training more accessible with Bites

Lakeshore Beverage replaces $18,000 training platforms with Bites

Lakeshore Beverage, a beverage distributor in Chicago, faced a challenge in providing accessible training to its frontline sales staff who are constantly on the go. Their existing methods, including a traditional LMS for long videos and in-person sessions, were not dynamic or modern enough to effectively reach their mobile workforce. Training Manager Chris Kolodziej sought a new platform to fill these gaps and chose Bites for its modern approach to microlearning.

The Bites solution delivered training directly to employees via SMS, eliminating the need to download a separate app. This method proved highly effective for the young workforce, who prefer to absorb information through short, relevant videos. The implementation has been positively received; employees appreciate the personalized, accessible content they can revisit anytime. For management, Bites provides a high-standard, consistent training experience across all locations with useful analytics, all at a more attractive price point than other evaluated platforms.

Lakeshore Beverage