Case Study: MORI achieves scalable personalized subscriptions with Bitcube’s bespoke Sleep Club engine

MORI scales Sleep Club with Bitcube’s embedded team for nearly a decade

Bitcube partnered with MORI, an award-winning babywear brand, to overcome a significant technical challenge. As MORI scaled, their complex 'Sleep Club' loyalty program required a bespoke subscription engine to manage highly personalized product assignments based on a child's age and parental preferences, a need that far exceeded standard Shopify functionality.

Bitcube engineered a custom Sleep Club Engine using Angular.js and Express.js to handle the complex logic automatically. Their embedded team of developers, QA engineers, and eCommerce assistants became a foundational part of MORI's operations. This long-term partnership provided a stable technical foundation that enabled MORI to scale with confidence, turning the Sleep Club into a cornerstone of their recurring revenue and setting a new industry standard for personalization.

MORI