Case Study: James Purdey & Sons achieves a scalable digital flagship with Bitcube

James Purdey & Sons launches a faster Shopify flagship with Bitcube

James Purdey & Sons, a pinnacle of British gunmaking and luxury retail, faced growth barriers due to a heavy and complex Magento eCommerce system. They partnered with Bitcube for a digital transformation, seeking a modern, scalable platform that could support global expansion and provide a single source of customer truth through deep Salesforce integration.

Bitcube executed a Magento to Shopify migration, building a bespoke, high-performance theme and implementing a unified multi-store architecture. A key component was a custom bi-directional sync between Shopify and Salesforce. This solution gave Purdey immense operational agility, eliminated data silos for a true omnichannel experience, and resulted in a digital flagship that matches the prestige of their physical brand. Bitcube continues to provide ongoing support to evolve the platform.

James Purdey & Sons