Case Study: Huntsman achieves a future-proof luxury ecommerce platform with Bitcube

Huntsman modernises luxury eCommerce with Bitcube and real-time Salesforce sync

Huntsman, a prestigious Savile Row tailor, faced the challenge of modernizing its digital presence. Their aging Magento platform was difficult to maintain and lacked the agility needed for a luxury brand. Huntsman partnered with Bitcube to migrate this complex backend system without downtime and to deeply integrate their eCommerce with Salesforce for a unified view of their high-value global clientele.

Bitcube executed a full-scale migration from Magento to Shopify, developing a bespoke, high-performance theme from the ground up. They built a custom bi-directional integration between Shopify and Salesforce. This solution provided Huntsman with a future-proof foundation, significantly improving site performance and backend ease of use while eliminating manual data silos for more personalized marketing. Bitcube continues to provide ongoing strategic support.

Huntsman