Case Study: humanpeople achieves scalable personalised subscriptions with Bitcube

humanpeople modernises subscription commerce with Bitcube for a scalable Shopify migration

humanpeople, a UK-based health-tech company specializing in personalized nutrition, faced challenges scaling their unique subscription model on WooCommerce. Their complex needs for personalized, changing supplement packs based on biometric data were not met by off-the-shelf solutions. They partnered with Bitcube to migrate to a more stable platform and build a bespoke subscription management system.

Bitcube executed a full WooCommerce to Shopify migration and built a custom subscription app and theme using Shopify's APIs and Web Components. This provided humanpeople with granular control over billing and product bundles, leading to a more stable and scalable environment. The solution drove higher customer retention and a more professional user journey, with Bitcube providing ongoing support to keep the company agile.

Humanpeople