Case Study: Craft Gin Club achieves a seamless rebrand and zero-downtime launch with Bitcube

Craft Gin Club launches rebrand with Bitcube and cuts portal codebase by 60%

Craft Gin Club, a UK-based drinks subscription and lifestyle brand, faced a significant challenge when undertaking a full rebrand to The Curious Drinker. Their legacy Shopify theme lacked flexibility, their customer portal was overly complex, and their editorial content was siloed on a separate platform. Partnering with technical vendor Bitcube, the challenge was to execute this digital transformation seamlessly without disrupting their active subscriber base or jeopardizing their hard-earned SEO value.

Bitcube implemented a phased solution, first migrating the client to a modern Shopify theme and then developing the new brand experience in parallel. The vendor executed a zero-downtime launch, redesigned and simplified the customer portal leading to a 60% codebase reduction, and consolidated all blog content into Shopify. The rebrand was delivered on schedule with no disruption to subscribers and with full SEO protection maintained throughout the transition.

Craft Gin Club