Case Study: Autogrill boosts customer loyalty with Bit2win Engage Portal

Autogrill launches daily Instant Win contest for 41 days with Bit2win

Autogrill, a leader in food service for travelers, sought to enhance its loyalty program by integrating a new gamification experience to increase daily customer interaction and strengthen the program's perceived value. The challenge for vendor Bit2win was to create an intuitive and stable digital instant win contest capable of handling a high volume of users over a long duration while ensuring full brand consistency with the My Autogrill identity.

Bit2win implemented a turnkey solution using its Engage Portal to develop a digital Instant Win contest with scratch cards and instant prizes. The platform managed prize assignment logic, contest monitoring, and personalization, ensuring smooth operation during traffic peaks. This initiative by Bit2win allowed Autogrill to strengthen its relationship with members, boosting daily interactions and reinforcing its brand as innovative and customer-centric.

Autogrill