Case Study: Fratelli Carli centralizes omnichannel pricing and promotions with Bit2win Multicloud

Fratelli Carli - Customer Case Study

Fratelli Carli, a historic Italian olive oil producer, faced the challenge of evolving its direct-to-consumer business model to meet modern demands. The company aimed to digitize its operations, develop a chain of retail stores, and internationalize its brand by expanding its product range beyond olive oil. Their core challenge was to integrate customer, pricing, and promotional management seamlessly across all new digital and physical channels. To address this, they turned to vendor Bit2win for a solution.

Fratelli Carli implemented Bit2win's Multicloud CPQ engine to serve as the central system for all sales channels. This solution centralized their promotional strategies and pricing logic, enabling a consistent customer experience and effective CRM whether a customer was online, in a store, or ordering via call center. The results were significant: the company successfully transformed into an omnichannel business, with 30 percent of sales now coming from abroad and 50 percent of revenue generated from food products other than olive oil.

Fratelli Carli

Carlo Carli

Amministratore Delegato