Case Study: Esri Sweden achieves more new customers with Bisnode

Ulrika - Customer Case Study

Ulrika, marketing manager at Esri Sweden, was facing a sales challenge: the company had plenty of meetings, but too few of them turned into new business. To improve prospecting and lead generation, Esri Sweden turned to Bisnode for help with data-driven analysis of its existing customers and potential market.

Bisnode interviewed customers and analyzed Esri Sweden’s customer data to build a profile of the most promising prospects, then created a priority list of 600 similar companies. The result was a dramatic increase in new customers in 2018, along with closer alignment between sales and marketing and a more focused, fact-based go-to-market strategy.

Ulrika

Esri Sverige’s

Marketing Manager