Case Study: PointCarre improves customer segmentation and campaign ROI with Bisnode

PointCarre - Customer Case Study

PointCarré, a retailer, partnered with Bisnode to better understand store performance and make customer communication more targeted and cost-effective. Their main challenges were quickly monitoring each store’s results and segmenting customers based on buying behavior, purchase potential, and point of sale to improve recruitment, loyalty, and reactivation efforts.

Bisnode analyzed PointCarré’s customer and store history and built a segmentation based on recency, frequency, and spend, then implemented a visual intelligence tool to track KPIs and segment profiles by store. This enabled PointCarré to react faster to performance shifts and tailor communications more precisely, delivering a positive ROI of tens of thousands of euros per year from birthday mailings and a drastic improvement in ROI for private-sale invitations.

PointCarre