Case Study: NetOnNet doubles conversions with Bisnode

NetOnNet - Customer Case Study

NetOnNet, the Nordic electronics retailer, needed a better way to understand its growing customer base and make its communication more relevant. To meet this challenge, Bisnode supported NetOnNet with customer data quality work and target group analysis to improve segmentation and personalize marketing.

Using Bisnode’s analysis and segmentation services, NetOnNet divided customers into six segments based on factors such as housing situation, interests, life stage, and purchasing power. The result was highly tailored customer club communication that more than doubled open rates and doubled purchase conversions, while also informing product development and future homepage personalization efforts.

NetOnNet

Pär Gancarz

CRM Manager