Case Study: Live it achieves record-high conversion rates with Bisnode

Live it - Customer Case Study

Live it, Sweden’s biggest supplier of experience gifts, wanted to improve the performance of its marketing and sales efforts and maximize conversion during its important December campaign. To do that, the company partnered with Bisnode to become more data-driven and identify the customer groups most likely to buy, as well as how and when to reach them.

Bisnode analyzed three years of customer transactions, combined Live it’s data with Bisnode’s consumer data and online behavior insights, and helped optimize targeting across Facebook, AdWords, programmatic display and landing pages through A/B testing. The campaign delivered record results, including a 47% increase in orders, a 53% lower cost per order, a 37% reduction in total regional cost, and nine times higher conversion among existing customers.

Live it

Stefan Osmund

President