Case Study: Lindex boosts loyalty club growth with Bisnode smart data

Lindex - Customer Case Study

Lindex, the Swedish fashion retailer, wanted to make it easier for customers to join its More at Lindex loyalty club and to manage customer data consistently across the Nordic region. The company needed a simple sign-up process and a better way to analyze and process members in real time, so it turned to Bisnode and its Consumer Intelligence capabilities.

Bisnode implemented an integrated Nordic solution that automated customer data updates, simplified enrollment using a cellphone number or driver’s license, and provided detailed member insights for smarter segmentation and marketing. The result was a more efficient CRM process and stronger loyalty program performance, contributing to EUR 9.5 million in profit growth in 2016 for Lindex.

Lindex

Therese Blom,

CRM Manager