Case Study: International Motors achieves 300% more qualified leads with Bisnode

International Motors - Customer Case Study

International Motors, the importer for Isuzu in Sweden and Subaru in several Nordic and Baltic markets, needed a more accurate way to reach a very small and hard-to-target pickup audience. To improve customer cultivation and brand awareness, the company worked with Bisnode and its data-driven marketing services to move beyond traditional automotive targeting and build narrower, more precise digital audiences.

Bisnode analyzed Subaru CRM data to identify high-potential “twin” audiences and then expanded the approach for Isuzu by combining vehicle, demographic, and offline business data to find likely pickup buyers and decision-makers. The resulting Facebook targeting delivered three times as many qualified leads for Isuzu, giving International Motors a clear, measurable boost in lead quality and campaign effectiveness.

International Motors

Jonas Lif

CRM Manager