Case Study: Hewlett Packard Enterprise identifies a 350–390% larger target market with Bisnode

Hewlett Packard Enterprise - Customer Case Study

Hewlett Packard Enterprise (HPE) needed a better, more data-driven way to identify and prioritize new B2B prospects as its customers’ infrastructure needs shifted toward hybrid and cloud models. To avoid relying on gut feeling and to focus sales and marketing efforts on the right accounts, HPE turned to Bisnode for help with market analysis, customer data matching, and prospect identification.

Bisnode used AI, machine learning, and human validation to cleanse HPE’s customer data, analyze the Swedish and Dutch markets, and build a prioritized list of high-potential companies. The result was a much larger addressable market: Bisnode found that HPE’s potential B2B market was about 350% bigger in the Netherlands and 390% bigger in Sweden, giving HPE a stronger, more targeted pipeline for future sales and marketing efforts.

Hewlett Packard Enterprise

Zsuzsanna Ferenczi

Director of Marketing for Northern Europe