Case Study: Westwood One achieves immediate ROI and scalable, high-speed ad delivery with Biscom Secure File Transfer

National Radio Network Realizes Immediate ROI, Increased Network Performance and Happy Customers with Biscom

Westwood One, a national radio network serving thousands of local stations, faced a costly, Windows-only third‑party delivery system that limited downloads to a single PC, required thousands of duplicate uploads for weekly ad packages, and lacked cross‑platform automation. They needed an in‑house, easy‑to‑use solution that could run on Linux or Windows, support automated batch/off‑peak delivery, and eliminate excessive bandwidth and operational overhead.

Westwood One deployed Biscom Secure File Transfer with an intelligent caching/deduplication strategy plus AutoPost/AutoFetch automation. The move eliminated the third‑party CDN, paid for itself in under a month, reclaimed one FTE, and scaled to 5,800 stations and 450,000 weekly deliveries with faster downloads, fewer support calls, higher customer satisfaction, and a clear competitive advantage.

Westwood One

Conrad Trautmann

Chief Technology Officer