Case Study: Wyndham Hotels & Resorts achieves increased market share through data-driven decision making with Infor Birst

Wyndham claims more travel market share with data-driven decision making

Wyndham Hotels & Resorts, which manages 22 brands across 95 countries and 9,000+ hotels, struggled with fragmented reporting, outdated analytics tools, and data silos that slowed decision-making and produced inconsistent information for franchisees and revenue managers—hindering its ability to respond quickly in a competitive market including Airbnb and rental platforms.

By implementing Infor Birst, Wyndham centralized data into a single, self-service analytics platform with automated daily reporting and real-time dashboards for revenue management and demand forecasting. The solution freed teams for higher-value work, improved pricing and occupancy decisions, lowered TCO, saved up to 24 hours per week per department, and helped attract franchisees and support continued growth.

Wyndham Hotels & Resorts

Brian Mohr

Director of Business Intelligence and Voice Analytics