Case Study: World's Leading Business News Organization achieves 31% subscriber growth and a single view of the customer with Infor Birst

World’s Leading Business News Organization - Customer Case Study

One of the world’s leading business news organizations transitioned from print to digital and refocused its business model from ad-driven to subscription revenue. To support that shift the company needed to democratize business intelligence so teams could understand subscribers (who they are, content preferences, willingness to pay) and make data-driven decisions despite a tangled legacy application landscape and the need to replace SSRS and Jaspersoft reporting.

By deploying a BI platform (Birst) that integrated with Salesforce and automatically aggregated multiple data sources, the company created a governed self-service BI portal and a single view of the customer. The solution drove widespread BI adoption, reduced the analytics team’s reporting burden, and contributed to 31% year-over-year subscriber growth.