Case Study: Sunny Delight Beverages Co. achieves profit maximization and cuts supply-chain costs with Infor Birst

Sunny Delight - Customer Case Study

Sunny Delight Beverages Co. (maker of SunnyD) faced fragmented analytics after spinning off from Procter & Gamble: eight legacy BI systems left sales, marketing, production, logistics, warehouse and accounting working from separate data silos, producing conflicting metrics, high inventory buffers, unpredictable revenue and elevated fulfillment and overtime costs.

SunnyD formed a cross-functional team and selected Birst Networked BI to unify data with governed, self-service analytics and department dashboards. The integrated platform improved promotion forecasting and fulfillment planning, enabling just‑in‑time replenishment and better staffing decisions — delivering a 2% sales lift, 7% transportation savings, a 90% reduction in plant overtime, $195K annual contract-staff savings, and a 50% smaller accounting team with faster month-end close.

Sunny Delight

Shawn Roberts

CIO