Case Study: Qvidian achieves an 8-week go-to-market and boosts revenue with Infor Birst

Qvidian - Customer Case Study

Qvidian, a cloud-based sales execution software provider serving over 1,200 customers (including Dell, Citi and Rosetta Stone), faced a challenge: static, service-dependent reporting left customers unable to measure usage and ROI, limited upsell and new-business opportunities, and reduced product differentiation. Leadership prioritized embedded, self-service analytics to drive customer value, improve renewal rates, and inform the product roadmap.

Qvidian partnered with Birst (and implementation partner Cervello), used a user-centered design and early-adopter trials, and launched a minimal viable analytics product in an 8-week go-to-market sprint with rapid iterative releases. The embedded analytics generated measurable impact—over $500K in new revenue in the first six months, upsells to 20+ accounts, larger deal sizes, a shift to data-driven customer conversations, and elimination of analytics as a competitive threat.

Qvidian

Karen Meyer

Vice President of Products