Case Study: Leading Online Publishing Company achieves governed self-service analytics and unified revenue insights with Infor Birst

Leading Online Publishing Company - Customer Case Study

A leading online publisher in the wedding market—providing editorial content, planning tools, registries, video, mobile content and magazines—needed an agile analytics solution to support rapid growth. The company had to enable self-service analytics for internal teams and external clients across multiple revenue streams and web properties while avoiding silo sprawl, reconciling distinct data models and metrics, meeting strict data processing SLAs, and delivering diverse UX needs including dashboards, pixel-perfect reports, embedded analytics and Tableau integration.

They implemented Birst’s governed data-discovery platform to blend sources, deliver adaptive UX and provide both line-of-business drilldowns and enterprise-wide metrics. The solution streamlined Tableau integration, preserved data governance, and empowered users to self-serve analysis and make strategic decisions—improving both governance and discovery across the organization.