Case Study: Large Sales and Marketing Services Company achieves real-time data visibility and client loyalty with Infor Birst

Large Sales and Marketing Services Company - Customer Case Study

The company is a leading sales and marketing services firm in the CPG industry that connects manufacturers and retailers across grocery, mass, club, drug, convenience and home improvement channels. Sitting between manufacturers and stores, it collects vast data and wanted to turn that into value‑added analytics—sell‑thru rates, product fit and propensity, campaign and inventory insights—despite complex relationships across product types, brands, regions, campaigns and sales for 1,000+ brands across 10,000 stores and a need for near‑real‑time intraday processing and easy access for 1,000+ users.

Using Birst’s Networked BI, the company rapidly deployed enterprise‑scale, near‑real‑time analytics environments and easy‑to‑use dashboards for thousands of non‑analytic users. The solution delivered end‑to‑end visibility across the CPG value chain for manufacturers and retailers, improved product and sell‑through insights, and strengthened client loyalty while supporting analytics across the 1K brands and 10K retail locations.