Case Study: Sunny Delight achieves $2M annual profit boost and cuts logistics and staffing costs with Infor Birst

How Sunny Delight juices Up Sales With Cloud - Based Analytics

Sunny Delight Beverages, a roughly $550 million beverage maker, faced fragmented analytics and manual reporting that left it unable to cost-effectively trace orders through promotions to payment or understand regional sales trends. CIO Shawn Roberts—tasked with streamlining sales operations—found managers using eight different BI tools and relied on engineers to manually extract and reconcile data, creating inconsistencies and blind spots in promotion effectiveness and logistics costs.

Roberts and CFO Bill Schumacher formed a cross-functional team, let business leaders choose the tool, evaluated 17 options, and implemented Birst’s cloud analytics with departmental liaisons for ease of use. The solution improved visibility into promotions and logistics, yielding about $2 million in annual profit uplift, $195,000 in staffing savings, a 7% reduction in transportation costs, and a drop in production overtime from 20% to 2%, while enabling better measurement of new-product and promotion impacts.

Sunny Delight

Shawn Roberts

CIO