Case Study: Business information provider Graydon achieves networked, self-service analytics across Marketing, Sales, Finance and HR with Infor Birst

Graydon Delivers Networked Analytics

Graydon is an international business information provider with roots back to 1862, supplying credit, marketing and risk data on more than 100 million entities across 190+ countries. Although the company was highly data-driven, teams worked in isolated “data islands” with inflexible visualization tools, making cross-department reporting slow and manual and preventing Marketing, Finance and others from combining datasets to measure customer value, churn and campaign ROI.

To fix this, Graydon implemented Birst’s Networked BI to connect SAP, Oracle CRM, Google Analytics and internal/external data, using a strategy map to design dashboards and KPIs. In a six-month sprint they launched a daily customer-overview dashboard and self-service analytics for finance, sales, marketing, HR and service, moving management from monthly to weekly analysis, improving trust and data governance, and enabling combined financial/marketing insights with plans to extend into predictive analytics.

Graydon

Bart Redder

Group CRM and Intelligence Director