Case Study: Global Agency achieves consistent global metrics and self-service analytics with Infor Birst

Global Agency - Customer Case Study

The Company is a global leader in digital advertising with 285 offices in 80+ countries and over 18,000 employees. Rapid growth created a need for consistent metrics and definitions across a worldwide network, individualized, value‑added insights for advertisers, and scalable analytics that could be supported by existing IT despite complex, disparate data sources and a move away from IBM‑Cognos while augmenting Tableau and Excel.

Using Birst’s Networked BI, the agency unified front‑ and back‑end data management, enabled self‑service data blending, and provided open interfaces for Tableau and Excel. The result was a single source of truth across the 285 offices, consistent global metrics and definitions, and empowered users who can now deliver individualized insights to clients at scale.