Case Study: DVF (Diane von Furstenberg) achieves DTC‑first transformation and boosts e‑commerce (+7%) and email revenue (+65%) with Infor Birst

DVF successfully transforms into a DTC-first business with Infor Birst

Diane von Furstenberg (DVF), a global luxury fashion brand best known for the wrap dress, set out to shift from partner-led sales to a direct-to-consumer (DTC) model and needed a holistic, omni-channel view of customers. The company faced challenges keeping the right content, products, pricing, and inventory across ecommerce and stores, monitoring margins, and gaining timely KPIs and customer interaction visibility to drive targeted offers and better demand planning.

DVF implemented Infor Birst to unify sales, inventory, and customer data, enabling daily gross-sales visibility, customer segmentation, and automated reporting with a lightweight, single-admin BI solution. That allowed targeted email and paid-marketing campaigns (including a churn-prevention offer) and improved demand forecasting and pricing decisions—delivering a 7% rise in ecommerce sales, a 65% increase in email revenue for targeted segments, and greater reporting efficiency.

DVF

Felipe Araujo

Senior Director of E-commerce