Case Study: Animal Health Diagnostics Company achieves single-bill invoicing and unified customer view with Infor Birst

Animal Health Diagnostics Company - Customer Case Study

A large animal-health diagnostics company that sells medical equipment to veterinary clinics and labs, EMR/software, and direct-to-consumer diagnostic kits faced complex billing and financial reporting across three business units. With multiple sales models, physical inventory and software products, and customers appearing in different systems, the finance team could not reliably measure customer value, product profitability, or produce a single bill per customer while still needing both high-level dashboards and drill-down access to source data.

Birst automatically aggregated disparate data into a single model with consistent metrics, enabling a simplified billing process (one bill per customer), roll-up and drill-down of revenue across channels, and accurate lifetime-value and customer counts even when customers span multiple locations. The solution also makes it easy to add new data sources as the business scales, delivering consolidated reporting and streamlined billing.