Case Study: ManpowerGroup achieves streamlined marketing collaboration and 50% faster reporting with Birdview PSA

The Manpower Team Improved Processes using Birdview PSA

ManpowerGroup, a global HR leader connecting hundreds of thousands of people to work, merged its Global and North American Marketing Services teams and faced inconsistent project-tracking: Global relied on spreadsheets while North America used an overly complex PM tool. Managing 50–60 concurrent projects, the teams struggled with time-consuming, disorganized processes that prevented effective progress tracking and cross-team collaboration.

After evaluating five vendors, the team chose Easy Projects and rolled it out to 29 users as a single collaborative workspace for creative, digital, marketing and events teams. The platform halved report and formatting time, improved stakeholder visibility and sped feedback and revisions, and helped cut software costs by reducing license fees through free guest accounts.

ManpowerGroup