Case Study: Thu Brulé Achieves Targeted Customer Acquisition with BirdseyePost

Thu Brulé Achieves Targeted Customer Acquisition with BirdseyePost

Thu Brulé, an emerging cosmetics brand, faced the challenge of acquiring new, high-intent customers who aligned with their ideal profile, specifically those interested in skincare near Dallas and Los Angeles. To address this, they turned to BirdseyePost for a solution.

The brand utilized BirdseyePost’s Acquisition Builder tool to execute a direct mail campaign with precise demographic and geographic targeting. This solution successfully delivered personalized mail to high-potential consumers, achieving their goal of efficient, targeted customer acquisition and supporting the company's growth, as praised by their Head of Marketing.

Thu Brulé

Erick Weeks

Head of Marketing