Case Study: Petite Keep drives strong VIP winback ROAS with BirdseyePost

Petite Keep Turns VIP Winbacks Into Signifcant ROAS

Petite Keep, an ecommerce brand specializing in heirloom-quality keepsakes, sought to re-engage its high-value lapsed customers. The challenge was to create a measurable direct mail program that could precisely target this VIP segment, deliver a compelling offer, and provide clear attribution without requiring a heavy internal lift from their team. They partnered with BirdseyePost to implement this solution.

BirdseyePost developed a data-driven VIP winback flow using direct mail. The solution involved targeting customers with specific purchase histories, sending them a personalized postcard with a dynamic QR code for a 10% discount. The campaign was executed in under a week and achieved a significant return on ad spend (ROAS), with all attributed conversions coming directly from the BirdseyePost mailers and no channel overlap.

Petite Keep