Case Study: Ottawa Valley Meats drives local D2C growth with BirdseyePost

Ottawa Valley Meats Cooks Up New Customers with Steak-Shaped Mailers by BirdseyePost

Ottawa Valley Meats, a Canadian online butcher, needed to raise local awareness and stand out in a crowded digital market to acquire new customers cost-effectively. To address this challenge, they partnered with BirdseyePost for a direct mail solution.

BirdseyePost executed a targeted Neighborhood Mail campaign using a custom steak-shaped postcard, which included a trackable QR code for a discount. This creative approach generated significant buzz, leading to a high engagement rate and a substantial increase in first-time orders shortly after the mail drop.

Ottawa Valley Meats