Case Study: Novel boosts local memberships with BirdseyePost Neighborhood Mail

Novel Vet Clinic Boosts Memberships with Localized Neighborhood Mail

Novel, a veterinary clinic, needed to grow its local membership base in a competitive area. Their challenge was to raise awareness and connect with every household near their location to drive new sign-ups. They partnered with BirdseyePost to address this.

BirdseyePost implemented a Neighborhood Mail (EDDM) campaign that targeted all surrounding households. The solution used postcards with a compelling limited-time offer, which successfully boosted local awareness and drove a significant increase in clinic membership sign-ups.

Novel

Emma Harris

Co-founder