Case Study: Mastermind Toys boosts local store visits with BirdseyePost

Mastermind Toys Reconnects with Local Shoppers Using BirdseyePost

Mastermind Toys, Canada's largest specialty toy and children's bookstore, sought to reconnect with previous customers who lived near its 60+ locations to boost in-store foot traffic. The challenge was to effectively re-engage these local shoppers who hadn't interacted with the brand recently. To address this, they partnered with the vendor BirdseyePost.

BirdseyePost implemented a solution using its SmartMaps technology to create and send personalized postcards. Each mailer featured a tailored store locator highlighting the recipient's nearest store and included special incentives. BirdseyePost managed the entire campaign from design to mailing with a three-day turnaround, getting postcards to customers within a week. This highly effective direct mail campaign successfully drove store visits and reignited customer engagement for Mastermind Toys.

Mastermind Toys

Dave Worth

VP of Sales Planning