Case Study: Loop Financial achieves B2B demand generation success with BirdseyePost

Loop Financial Generates B2B Demand with Targeted Direct Mail

Loop Financial, a fintech company offering a digital banking platform for Canadian SMBs, sought to acquire new business customers through a precise Account-Based Marketing (ABM) approach. Their challenge was to ensure their message reached the right decision-makers to drive measurable engagement and conversions. They partnered with BirdseyePost for a targeted direct mail solution.

BirdseyePost implemented a highly targeted ABM campaign using personalized postcards and letters. The mailers featured client testimonials, a limited-time offer, and SnapCapture QR codes for real-time engagement tracking, which allowed Loop's sales team to follow up with interested prospects immediately. As a result, Loop successfully engaged key business prospects, drove meaningful conversations, and enhanced their overall B2B demand generation efforts. The client praised BirdseyePost for being a responsive partner and highlighted the value of the real-time engagement dashboard.

Loop Financial

Sarah Sheikh

Chief of Staff