Case Study: EZ Bombs drives Costco Roadshow foot traffic with BirdseyePost

EZ Bombs Drives Costco Roadshow Traffic with BirdseyePost

EZ Bombs, a food and beverage company, needed to drive brand awareness and increase foot traffic for its product launch at various Costco Roadshow events. Their challenge was to effectively reach local audiences and convince them to visit their specific Costco locations. They partnered with the vendor BirdseyePost for a targeted direct mail solution.

BirdseyePost implemented a hyper-targeted campaign, sending personalized postcards with custom messages and maps to households near the Costco venues. The postcards featured an exclusive promotion to incentivize visits. This strategy from BirdseyePost successfully boosted roadshow attendance, introducing the brand to many new customers and leading to the campaign being replicated across multiple locations for maximum impact.

EZ Bombs