Case Study: Airwallex accelerates B2B growth with BirdseyePost direct mail

Airwallex Accelerates B2B Growth Using Targeted Direct Mail with BirdseyePost

Airwallex, a global fintech company, sought an impactful solution for acquiring new B2B customers to fuel its expansion into the Canadian market. Their specific challenge was to engage and convert high-intent leads already in their sales pipeline. To achieve this, they partnered with the vendor BirdseyePost.

BirdseyePost implemented a targeted direct mail campaign for Airwallex, managing everything from design to execution. Utilizing BirdseyePost's proprietary SnapCapture technology, the campaign provided real-time tracking of recipient engagement via QR code scans. This enabled the Airwallex sales team to immediately follow up with interested prospects, significantly boosting the efficiency of their outreach and driving real results.

Airwallex

Joyce Zheng

Field & Partner Marketing