Case Study: B Live powers a 13-day ESPN Billboard livestream with BirdDog Studio NDI

BirdDog Studio NDI® powers ESPN Billboard 13 day continuous live stream

B Live, a live streaming and digital production company, was tasked with powering a 13-day continuous live stream for an ESPN billboard event. The challenge involved managing multiple live video feeds from a billboard 80 feet in the air and distributing content to various broadcasters, all while needing to send a clean feed back to a television on the billboard for the participants. To achieve this complex workflow, B Live turned to vendor BirdDog and its Studio NDI hardware encoders and decoders.

The solution implemented by BirdDog used a complete NDI over IP workflow built on five Studio NDI units. These devices encoded camera feeds for the production switcher and, crucially, decoded a live program feed from the TriCaster to send ESPN games and graphics over a single Ethernet cable to the billboard's television. BirdDog's hardware formed the backbone of the entire production, which ran without interruption for the full 13 days and successfully delivered daily live content to major national broadcasts including ESPN's First Take and Good Morning America.

B Live

Jay Kopelman

Director of Digital Engineering