Case Study: Campbell Soup Company achieves automated nutrition and recipe management, cutting costs and saving 250+ hours with BirchStreet Systems

Campbell - Customer Case Study

Campbell selected BirchStreet Systems to provide a Recipe Management System to support its Retail, Foodservice, and Nutrition divisions. Campbell needed a progressive vendor that could centralize a cloud-based recipe bank, automate nutrition and cost analysis for thousands of recipes, and deliver ongoing enhancements.

BirchStreet Systems implemented a centralized recipe and menu data platform that auto-calculated nutrition for 3,000 recipes and enabled one-time product updates. The solution saved over 250 hours, cut taxonomy update time from a year to minutes, paid for itself within two years, and helped Campbell accommodate customer requests and increase profitability.

Campbell

Jane Freiman

Director of Consumer Test Kitchen