Case Study: Aqualand achieves record sales with Binyan Studios' immersive content strategy

Aqualand launches AURA with Binyan Studios across 52 CGI stills and 13 immersive experiences

Binyan Studios was engaged by Aqualand to address the challenge of launching AURA, a luxury harbourside development in Sydney. The challenge was to map all online and offline customer touchpoints and deliver an integrated suite of content with a distinct purpose and unifying brand theme.

The solution implemented by Binyan Studios included a comprehensive content strategy featuring 52 still CGIs, motion brand identity, films, and the design of 13 experiences, including a high-tech display suite and an immersion room. This approach crafted a seamless customer journey from arrival through the sales gallery. As a result, Binyan Studios helped enable record sales for Aqualand, and the project was recognized with a Hermes Creative Platinum Award and excellence in The 2022 Urban Developer Awards.

Aqualand