Case Study: 520 Fifth Avenue achieves faster pre-sales and standout real estate marketing with Binyan Studios

520 Fifth Avenue sells over 50% of units in 3 months with Binyan Studios

The customer, 520 Fifth Avenue, faced the challenge of marketing an 88-story supertall building on a premier New York City avenue, needing to position it as both a vibrant urban hub and a cozy residential sanctuary. The vendor, Binyan Studios, was engaged to create integrated content that would celebrate the development's mixed-use spaces and connect them to the energy of Midtown Manhattan.

Binyan Studios delivered a comprehensive suite of services, including a full rendering suite and a brand film with live-action footage. This visual content successfully highlighted the building's architecture and amenities, leading to significant results. The project garnered positive press and, according to the client, achieved strong pre-sales with 54 signed contracts, positioning it to be one of the fastest-selling condominiums of the year.

520 Fifth Avenue