Case Study: 130 William achieves record-selling condo launch with Binyan Studios

130 William signs 30 contracts in less than 30 days with Binyan Studios

The customer, 130 William, a New York skyscraper, faced the challenge of realizing architect David Adjaye's first-of-its-kind design, which featured a unique hand-cast concrete facade and custom interior features that required a highly skilled execution of materiality. Binyan Studios provided bespoke 3D visualization and materials research services to bring this vision to life.

Binyan Studios implemented material studies and innovation to meticulously produce all intricacies of the design, from the textured exterior to the custom interior furnishings and amenities. The solution resulted in 30 contracts being signed in less than 30 days and over 3000 sales inquiries, with the building later being recognized as the best-selling condo in New York City.

130 William