Case Study: OTO achieves stronger ecommerce growth with Bing Digital’s custom Magento 2 redesign

OTO boosts ecommerce conversion with Bing Digital's Magento 2 redesign

OTO, a fast-growing wellness brand, faced challenges with a dated ecommerce platform that limited product discovery and hindered growth. Their previous site did not reflect the brand's quality and created friction for customers. Bing Digital partnered with OTO to redesign their online store using Magento 2.

Bing Digital implemented a custom Magento 2 store with a focus on improved UX, personalized shopping journeys, and an adaptive day/night interface. Key features included a guided search assistant and enhanced product education. The solution led to increased conversion rates, stronger search visibility, and a more confident shopping experience, supporting OTO's long-term brand growth.

OTO