Case Study: Hackett London achieves a premium luxury ecommerce experience with Bing Digital

Hackett London improves product engagement with Bing Digital

The British menswear brand Hackett London needed to reimagine its ecommerce experience to elevate product discovery, strengthen its luxury brand consistency, and improve conversion. Its previous Magento platform felt fragmented and failed to capture the brand's craftsmanship. Hackett London partnered with Bing Digital for a comprehensive UX strategy and platform development.

Bing Digital provided a collaborative solution, creating high-fidelity UX wireframes and storyboards that served as the creative blueprint for Hackett's internal team. They also rebuilt the Magento platform for performance and scalability. This refined, luxury-focused digital environment led to deeper product engagement, a more confident shopping experience, and highly positive customer feedback, successfully aligning the online presence with Hackett London's heritage.

Hackett London