Case Study: Grenade achieves a faster, clearer ecommerce experience with Bing Digital

Grenade boosts conversion rates and cuts abandonment with Bing Digital

Bing Digital partnered with Grenade, a UK performance nutrition brand, to address challenges with their outdated Magento 1 ecommerce site. The platform was slow and lacked clarity, failing to provide a frictionless experience for returning customers or a guided, educational journey for new shoppers, all while needing to support the brand's global expansion.

Bing Digital implemented a solution by designing a dual customer journey through detailed storyboarding and high-fidelity wireframes, then rebuilding the site on Magento 2. This included streamlining the experience for returning customers and creating educational flows for new ones, alongside custom integrations for stability. The new platform delivered significant results, including increased conversion rates, higher average order values, and decreased abandonment rates, supporting Grenade's continued global growth.

Grenade