Case Study: Largest Consumer Packaged Goods Company achieves rapid, accurate 3,200-restaurant merchandising conversion with Bindy

How a Cpg Used Field Software to Implement a Merchandising Conversion At 3,200 Restaurants

Largest Consumer Packaged Goods Company faced a tight deadline to swap products into 3,200 quick‑service restaurants and needed to collect store‑level data, execute the merchandising conversion, and re‑inspect every location across six time zones in a matter of weeks. After ruling out in‑house Excel/email workflows and generic survey tools as too slow and error‑prone, the customer engaged Bindy for a field‑ready solution that could be deployed quickly on existing smartphones, tablets and laptops.

Bindy’s software was live within hours: the customer uploaded and geo‑coded 3,200 locations, built a national manager/field rep hierarchy, assigned users, and created forms for a three‑phase program (pre‑visit surveys, phone confirmations, and post‑implementation audits). Using Bindy they completed thousands of audits and captured tens of thousands of photos, had the program running in days not months, realized immediate results at nominal cost (Bindy advertises up to 75% cost reduction), and brought the merchandising conversion to market quickly and accurately.