Case Study: UnityPoint Health achieves 50% increase in consumer engagement with Binary Fountain

UnityPoint Health Achieves 50% Increase in Consumer Engagement with Transparency

UnityPoint Health, one of the nation’s most integrated healthcare systems, faced plateauing patient experience scores, limited provider accountability, and an online reputation largely controlled by third‑party sites. To improve patient acquisition and loyalty and make provider selection easier for consumers, UnityPoint turned to Binary Fountain and its Binary Star Ratings patient experience platform, tying a transparency initiative to their broader marketing and business strategy.

Binary Fountain helped UnityPoint publish verified Press Ganey patient reviews to provider profile pages, secure provider buy‑in with executive and provider champions, and set measurable objectives. The initiative drove measurable results: providers with reviews received nearly 75% of online appointment requests, session duration on provider profile pages increased by 50%, and provider communication scores rose from 92.1% to 95.2%, demonstrating improved consumer engagement, SEO, and overall patient experience under Binary Fountain’s solution.

UnityPoint Health

Kasey Duffy

Regional Marketing Director