Case Study: Signature Medical Group achieves 20% increase in patient experience scores and grows patient referrals with Binary Fountain

Signature Medical Group Increases Patient Experience Scores 20%, Grows Patient Referrals with Digital Patient Feedback

Signature Medical Group, the largest independent physician-owned multi-specialty group in the St. Louis and Kansas City areas, faced growing volumes of online ratings and reviews and lacked timely visibility into patient experience across its 50+ locations. To address this, Signature partnered with Binary Fountain, implementing digital patient feedback and Binary Health Analytics to capture survey responses and monitor unstructured patient comments in real time.

Using Binary Fountain’s platform, Signature rolled out targeted surveys, real-time analytics, benchmark reports and marketing campaigns (including email and patient-story videos). The effort produced measurable gains: an 80% increase in email capture rates, a 21% rise in overall patient experience scores (from 3.4 to 4.1), a 26% increase at one practice (mid-70s to mid-90s), higher traffic to ratings sites, increased patient referrals and new revenue, and stronger brand visibility — all enabled by Binary Fountain’s solutions.

Signature Medical Group

Melissa Gall

Digital Marketing Strategist