Case Study: Netflix elevates A Través del Mar with Binalogue’s concept development and creative direction

Netflix launches A Través del Mar on June 23rd, 2023 with Binalogue

Netflix Spain engaged Binalogue to develop and execute the pre- and post-launch campaign for its original film "A Través del Mar." The challenge was to create a suite of compelling marketing materials, including key art and character posters, that captured the romantic tension of the film's story for a wide range of promotional outputs.

Binalogue provided a full creative solution, handling concept development, creative and art direction, design, and post-production. The agency produced a iconic key poster, a series of character posters shot by photographer Caterina Barjau, and a complete set of branded assets for Netflix's in-stream formats. As a Netflix Preferred Creative Agency (NPCA), Binalogue successfully delivered the campaign for the film's premiere in June 2023.

Netflix