Case Study: Iberdrola launches a global green jobs platform with Binalogue

Iberdrola launches Global Green Employment with Binalogue and 100+ green jobs

The customer Iberdrola faced the challenge of launching Global Green Employment, a platform to promote green jobs, which initially existed only as a two-slide concept with a tight deadline. They partnered with the vendor Binalogue to develop a comprehensive strategy, brand ecosystem, and online hub to engage Gen Z, Millennials, and Gen X audiences globally.

Binalogue provided a full-spectrum solution, delivering brand strategy, creative direction, and web development to build a responsive website. The platform featured a customized user experience with job and learning pathways, a list of over 100 green jobs, and a bespoke skills database. The vendor also created a full branding suite, an explainer video, and social media assets, successfully establishing the new standard for the green jobs orientation platform under Iberdrola's umbrella.

Iberdrola