Case Study: Budweiser boosts FIFA World Cup engagement with Binalogue's WebGL mobile games

Budweiser launches 3 mobile WebGL games with Binalogue

Budweiser, the official sponsor of the FIFA World Cup, faced the challenge of creating an engaging mobile advergaming campaign. They partnered with the vendor Binalogue to develop a series of innovative WebGL mobile games that would allow fans to convert gameplay into real rewards.

Binalogue developed three unique mobile-optimized WebGL games controlled entirely via the user's microphone. The solution incorporated 360° videos, accelerometer controls, and seamless integration with a chatbot to transfer game scores into real Budweiser rewards points. This technical and creative achievement successfully engaged fans by letting them use their excitement and frustration to play for prizes, effectively promoting the brand during the World Cup.

Budweiser